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Monetize Your Website

  • 11:04 am

How To Monetize Your Website

In this post you will see and learn the exact process I use to:

  • Find the perfect affiliate products to promote with Facebook ads;
  • Choose the perfect audience to promote the products to;
  • Convert leads for $0,05;
  • Earn $100 in affiliate commissions for every $9.25 in Ad spend.

 

But let me first introduce myself and show you my actual results.

Here’s a quick selfie of my family and me:

I’m a web designer from Croatia and you probably can’t even pronounce my name. In case you want to try, it’s Bojan Ivančić.

Tough right :))))

I have been creating websites for clients from all over the world since 2008 and I specialize in WordPress.

Back in the day you could make a nice living working as a WordPress web designer but today there is just too much competition.

So a few years back I stopped doing client work and started with affiliate marketing.

After a lot of trial and error I now finally manage to earn a nice passive income.

Particularly, in this post I will show you how I earn an average of $1000 a month with one single product.  

I advertise it to a carefully selected audience on Facebook.

You can see on the screenshot below that in June 2019 it costed me $0.04 to send people to my landing page and $0.05 to convert.

2988 people landed on my landing page and 2296 people signed up for my offer.

That’s a landing page conversion rate of 76,84%.

I don’t know if you are familiar with Facebook click through and conversion rates, but these numbers are really impressive.

The receipt for success is to present the right products to the right audience, and this is exactly what you will learn here.

Finally and most importantly for a total ad spend of $120.25 in June 2019 I received 13 commissions of $100 each for a total of $1300 in affiliate commissions.

That’s a ROI of over 1000%.

So, how can you obtain the same results?

There are 4 steps you must get right to obtain similar result.

And you will now see each one of them.

1) Find the right product to promote

It all starts with choosing the right affiliate product to promote on Facebook.

Since I’m a web designer I knew immediately I would promote a hosting company because they pay between $50 and $200 for every client you send their way.

I also knew immediately I will promote the hosting company I was already using, Interserver Hosting, because I knew all about them and I was sure about their quality.

And most importantly I knew they had an amazing affiliate program.

First of all they let your users register monthly plans.

Then, they give you a custom coupon code that lets your users register 3 months of hosting with a custom domain for only $12.

And once someone registers a first class hosting with a custom domain for only $12 you get a $100 commission!

Isn’t this amazing?

So my choice was very simple.

But let’s now see how you can choose your affiliate product to promote on Facebook.

If you are about to promote an affiliate product with Facebook Ads you must make sure:

  • It is actually a good product that will help your audience;
  • It pays a big enough commission so you can cover your advertising costs and make a profit. (In most cases affiliate product that pay $20 – $30 per signup will not let you earn any profit on Facebook);
  • You know (or are able to learn) about this product more than your audience knows.

You don’t have to be an expert about the product you are promoting but you should be able to do one of the following things:

  • Write reviews about the product;
  • Write a comparison post;
  • Publish a “Why I Switched Post”;
  • Create a Your product vs [Competitor] post;
  • Write simple how to tutorials (getting started guide, basic features presentation…);
  • Create a Case Study about your product.
  • Integrate it as part of a larger course or guide.

 

And the last point is exactly what I did to promote my hosting provider.

I created a free course on how to create a website with WordPress. The first step of creating a WordPress website is to register a hosting and domain. And in my course I gently suggest they can register Interserver for only $12 with my coupon code. But I clearly state they don’t have to do it.

2) Find the right audience

Now that you have your product you must find the right audience to promote it to.

And take your time to do it because this is the most important step of your entire campaign.

Let me explain you why with an example.

Imagine if I was promoting my website creation course to an audience that already has a website!

Do you think I would have such great conversion rates?

Do you think I would make so many sales?

Well, definitely not!

Fortunately, Facebook has a great tool that can help you choose the right audience – Facebook Audience Insights.

And I’ll show you how to use it the right way.

Facebook Audience Insights – The Right Way

First open the Audience Insights dashboard:

In your Audience Insight Dashboard you will see data and statistics about all people on Facebook in the United States.

You can see there are 55% of women and 45% of men mostly between the ages of 25 to 34.

The left-hand menu allows you to filter the audience by Location, Age, Gender and most importantly Interests.

As you can see in the image above, there are quite a few different user qualities you can use to narrow your audience:

  • Business and industry
  • Education
  • Relationship status
  • Work
  • Job Position
  • Hobies

 

Let’s now imagine we want to find the perfect audience for my website creation course.

The best way to start is by narrowing our audience down to users with particular interests that our ideal customers should have.

By browsing through the existing interests we will find some pretty interesting ones like “WordPress” and “Web Hosting”.

And by digging some deeper we will find some real gems like “WPBeginner – WordPress for beginners”.

This is really specific and it’s safe to assume that someone who is interested in “WPBeginner – WordPress for beginners” is in a phase where he/she could need a free website creation course.

Of course, you never know until you test, but since this sounds like a great fit let’s start with that.

 

We can see that people who have expressed an interest in “WPBeginner – WordPress for beginners” are 64% women and the majority of them are between the ages of 35 to 44.

We can also see they are mostly married and highly educated.

So this is the audience we should target.

See how we have now taken out the guesswork and we are targeting a refined audience that we know is interested in our specific offer.

By scrolling down in our audience insights dashboard we can also see their job titles:

So, they work mostly in the IT and technical services sector, Computation and mathematics, Arts, entertainment, sport and media.

Now we are getting really specific and are really narrowing our audience down.

But here’s the real gold – Page Likes

Here you can see exactly what pages our audience likes and visits.

And these are all interests you can target in your ads.

Let me explain.

From the above image we can see that people who are interested in “WordPress for beginners” are also interested in Russell Brunson, Gary Vaynerchuk, Female Entrepreneur Association, but also Vistaprint and moo.com.

If you click on the links you will be redirected to the actual Facebook pages so you can analyze each one of them and see which ones are really relevant for you.

For example, Moo.com describes themselves as “Land of business cards and more”. We can assume that someone who needs a business card is just starting his business and might be interested in creating or improving his website. So this is a great fit.

We can also see moo.com has a community of almost a million followers composed mostly of people who are just starting their businesses and this is definitely an audience you want to advertise to.

So, when you will be creating your Facebook ads you will make sure to add “moo.com” under interests.

And this is how you find the right audience with Facebook Audience Insights.

Now simply check all the pages audience insights provided you, see which are relevant to your offer, write them down and add them to your ads interests.

PRO TIP:

When creating your ads each ad should contain only 1 interest.

For example, you will have one ad with the “moo.com” interest;

Another ad with the “WPBeginner – WordPress for beginners” interest, and so on.

You can run each single-interest ad for $5 and then delete the poor performing ads and adding more money to the good performing ones.

I tried several tactics with Facebook targeting and this is the one that works best for me.

3) Create the right offer

Now that you have your product and you have learned how to find your audience it’s time to create the perfect offer.

Here you must think about peoples’ behaviors on Facebook.

First of all you must be aware that 96% of users visit Facebook on their mobile phones and each visit to Facebook lasts 10 or 12 minutes.

And in my experience this is very true.

People check their Facebook newsfeed during commercials, while they are waiting on a bus, or when they have some spare time.

These facts are extremely important and yet most marketers seem to ignore them.

If you know people visit Facebook on their mobile phones for up to 12 minutes your ad shouldn’t ask them to watch a 30 minute video, or create a website right now, or take out their credit card and buy your magnificent product.

In that short period of time there’s only one thing you can do that will eventually lead you to a sale – get their email address.

And the best way to get their email address is with a lead magnet.

A lead magnet is an irresistible bribe offering a specific chunk of value to a prospect in exchange for their email address.

My “Free website creation course” was my lead magnet.

Some other good lead magnet ideas in this case could be:

“Get your first month of hosting for only a penny”

“Subscribe to get my coupon code”

“5 things you must know before buying a hosting”

“5 web hostings you can register for under $50”

You get the idea…

You must give your prospects something very valuable that solves a specific problem they might have and in the process position yourself as an authority.

4) Landing Page

You now have everything you need to start collecting leads. The only thing missing is a landing page where visitors will be redirected after clicking your ad.

Don’t underestimate this step because a landing page that is properly optimized for conversions can significantly improve your sales and advertising results.

There are several ways to create a landing page.

You can create it from scratch with your page builder, but this requires some time and knowledge about conversion rate best practices.

It will also require a lot of testing before you manage to obtain a conversion rate you are happy with.

For example, my landing page converts at 76,84% but it took me some time to get there.

The best way to start is with a landing page builder like Leadpages that offers thousands of pre-made landing page templates that are scientifically optimized for high conversion.

No matter if you are offering a:

  • Free resource;
  • Free consultation;
  • Newsletter;
  • Webinar;
  • Event;
  • Contest;
  • Giveaway;
  • Discount;
  • Coupon…

LeadPages will guide you step-by-step and help you create the best landing page for your particular needs:

Based on what you are offering to your visitors you will be presented with a number of high converting landing page templates to choose from:

Once you pick a template that best suits your needs it will open in LeadPages’ editor where you can customize it using the drag and drop builder:

Simply drag the blocks you need into the template and then click on each block to customize it.

It’s really very simple and intuitive so I will not go into details on how to do that.

Make sure to edit the contact form on your landing page as well:

And connect it with your favorite Email provider:

Once done click Publish in the top right corner.

You will be presented with options to publish your landing page on LeadPages’ domain, your WordPress website or anywhere you want with a HTML snippet:

Once published your landing page will be ready for traffic.

Remember, your landing page is the place where prospects will have their first contact with you off Facebook.       

Meaning their first impression about you and your business will be formed on your landing page.   

So, never underestimate the importance of a good and optimized landing page.

And that’s it!

You now know how to:

  • Choose the perfect product;
  • Find the right audience;
  • Draft the perfect offer;
  • Create a high converting landing page;
  • Connect it to your favorite email provider.

 

Once subscribers are on your email list simply continue nurturing them with valuable content that solves particular problems they are facing.

And once they get to know, like and trust you present your affiliate products as part of the solution to their problems.

And watch affiliate sales roll in 🙂 

Good luck!

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